YANINA YAKUSHEVA PERFUMES
Presented for the first time in Italy at Pitti 2021
In Italy it is exclusively distributed by Omnia Luxury Trade.
A design collection, minimal, created to narrate and make perfumes human, giving each one a character and a face. 4 fragrances told by Perfumer Yanina Yakusheva to involve a very attentive and sophisticated clientele of art connoisseurs, collectors, designers, innovators and lovers of signature fragrances.
EVERYONE HAS A STORY TO TELL
Every day we see hundreds of perfume bottles in stores and thousands of pictures of them on social media.
Sometimes we keep their names in memory, sometimes it doesnt take long for us to forget. We can get to know them personally or we can pass by. But what will make us stay? Whose name will generate our interest? Can a perfume become a symbol of more meaningful and sensual liaison?
In the era of loneliness and imaginary
communication, fantasies become more material.
hey occupy a place in our mind, in our home, oce or on a family trip. They acquire real personalities and their own life.
PERFUMES ARE HUMANS
ON THE VERGE OF AUTHORIAL FANTASY
AND DISTORTED REALITY NEW STORIES AND HEROES ARE BROUGHT TO LIFE.
Perfume is a disembodied living being, created by the intention of a perfumer. It has its character and traits, a set of features that produce its own visual models — a living person with a certain destiny.
The personalities are the material embodiments
of the scent. They are real, alive, they live in accordance with
their nature and structure of the created fragrance, being
completely subordinate and limited by it.
EAU DE PARFUM
THE CONSUMER IS A NICCHY CUSTOMER - HE DOES NOT CHOOSE A PERFUME LOOK BEYOND, .
People who live in their fantasies and memories. Loving the unusual, appreciating aesthetics and meanings, seeking completeness and realizing completeness.
People of culture, interested in art, design, literature, fashion.
WE WILL TALK TO PEOPLE ABOUT PEOPLE
WE UNITE PROFESSIONALS TO CREATE STORIES
We develop cooperation with professionals in various fields of the perfume industry, marketing, design, creative professionals. The main criteria of collaboration are professionalism, responsibility and love for true creativity.
Founded in 2019 in France, YY is an international project that brings together talented creatives from different countries. All members of our team are excellent masters in their field; in love with their work and production no less than the founder of the brand.
We develop new perfumery products, creating a direct and sincere emotional relationship with the consumer.
We involve the consumer in our story.
We create stylistically iconic "live" compositions with a distinctive connection between structure and semantic form.
The brand was founded by a Russian perfumer, doctor, artist, Yanina Yakusheva, in 2015.
Her main idea is to translate the concept of "perfume" into a new plane. From an object for personal use to an object that is able to interact with other objects and society.
Having received classical medical training, Yakusheva worked as a physician for several years, while maintaining her desire to return to experimental research activities. Participating in scientific activities, she obtained a candidate's degree (PhD) in Biological Sciences.
Learning about perfumery ingredients occurred in 2014.
The interest was based on trying to use them as a base, as a material to create a new form. Perfumery has become an area where the lines of design, aesthetics and biological essence intersect. It is this essence, the vibrancy that plays a key role in Yanina Yakusheva's perfume brand.
2015 The art and technology of perfumery in Perfumers World International School, Bangkok.
2017 The production technology of perfumery and cosmetic products in Kuban State Technological University.
2018 Participation in the international exhibition The Scent, Dubai.
2019 Solo exhibition in Paris-Idol Gallery, dedicated to the idols of the past and their impact on modern society.
2015-2019 Work on artistic projects in the field of perfumery.